Hi, I’m Dmitry.
I design systems where complexity is inevitable — and clarity is non-negotiable. Currently, as an Independent Product Designer, I partner with B2B and SaaS teams to bring order to high-stakes environments.
My path started back in 2006 in graphic design and illustration, giving me a strong foundation in visual storytelling. This artistic background is balanced by a technical mindset—rooted in self-taught programming. This mix allows me to bridge the gap between design intent and engineering reality.
Over my career, I have driven product design for industry leaders like IBM, PwC, and EPAM. My expertise lies in high-stakes domains: Fintech, Cybersecurity, and AdTech. I design cross-platform experiences that connect user needs with rigid business goals.
I don't see technical constraints as blockers, but as the scaffolding for the design. My understanding of system logic helps me collaborate closely with engineering teams, ensuring that our solutions are not just concept art, but viable, shipping products.
My path started back in 2006 in graphic design and illustration, giving me a strong foundation in visual storytelling. This artistic background is balanced by a technical mindset—rooted in self-taught programming. This mix allows me to bridge the gap between design intent and engineering reality.
Over my career, I have driven product design for industry leaders like IBM, PwC, and EPAM. My expertise lies in high-stakes domains: Fintech, Cybersecurity, and AdTech. I design cross-platform experiences that connect user needs with rigid business goals.
I don't see technical constraints as blockers, but as the scaffolding for the design. My understanding of system logic helps me collaborate closely with engineering teams, ensuring that our solutions are not just concept art, but viable, shipping products.
A good interface is a conversation that hears you:
it responds, guides, and never distracts.
it responds, guides, and never distracts.
Work experience
Product Designer at App4Coach
2025 - current
Owned end-to-end product design for early-stage SaaS and AdTech B2B/B2C products.
- Developed scalable UI architecture and reusable component systems for a fitness SaaS platform, enabling consistent UX and faster feature development.
- Simplified a complex B2B ad-buying workflow in a DSP platform using progressive disclosure and structured decision flows, reducing cognitive load for non-expert users.
- Defined UX concepts and product scenarios for AI-assisted workflow optimization tools and early-stage product initiatives.
- Produced high-fidelity product visuals, landing pages, and pitch materials supporting product communication and fundraising efforts.
- Used LLM-assisted workflows for rapid product ideation and UX concept exploration in early-stage.
Senior experience designer at EPAM Systems
2022 - 2025
Improved UX for a secure login ecosystem used across desktop applications and browser extensions.
- Optimized authentication and credential management flows.
- Refined system-level logic and notification behavior in security-critical scenarios, reducing ambiguity and user friction.
- Unified user experience patterns across the ecosystem, improving consistency between authentication touchpoints.
- Established structured design documentation practices, improving engineering handoff quality and implementation consistency.
- Delivered rapid prototypes and product concepts in iterative, fast-paced product cycles.
Senior UX/UI designer at PwC
2021 - 2022
Created enterprise-grade simulation and analytics tools for complex industrial and engineering domains.
- Developed UX for a large-scale simulation platform used by engineers for scenario modeling and data analysis.
- Built a node-based visual interaction model, enabling users to create complex simulation logic without coding.
- Designed data-heavy interfaces including nested tables and dynamic configuration panels for analytical workflows.
- Standardized administrative interfaces, including role-based access control (RBAC) models and structured data systems aligned with enterprise design systems.
Promoted to Senior UX/UI Designer at IBM iX
2017 - 2021
Delivered UX solutions for national-scale digital identity and financial infrastructure systems.
- Developed UX for a national digital identity platform supporting secure onboarding and authentication across Web, iOS, and Android.
- Created a modular UX architecture enabling platform rollout across 12+ financial institutions.
- Defined role-based access models (RBAC) for enterprise clients with complex permission structures.
- Digitized traditional offline banking workflows, improving accessibility and reducing operational complexity.
- Redesigned internal tools and created a custom icon system to improve developer experience and support product delivery.
Creative and Web designer at advertising agency
2012 - 2017
Designed websites, landing pages, and digital campaigns for international clients. Developed user-facing interfaces and creative solutions for events and brand activations, supporting cross-functional teams in fast-paced agency environments.
Graphic designer and Illustrator in print media
2006 - 2012
Produced illustrations, layouts, and branded assets for publishing, fashion, and advertising. Built foundational skills in visual composition, storytelling, and cross-media design.
Open to discussion — whether it’s a complex architectural challenge or a product leadership role.
Dmitry Sobolev
Senior Product Designer
+995 (55) 733 54 95
hi.dmitry.sobolev@gmail.com
hi.dmitry.sobolev@gmail.com
